Simi joined Pearn Kandola in 2008 and is a Chartered Occupational Psychologist. She works in the areas of assessment, development and diversity. Simi has an Undergraduate degree from Leeds University and a Masters degree in Occupational Psychology from the University of Nottingham, where she completed research into the psychological effects of organisational downsizing on the survivors of an international telecommunications firm and exploring the psychological barriers experienced by sufferers of traumatic brain injury when returning to employment. Simi is also a Graduate member of the British Psychological Society and is in the final stages of attaining her Chartered status as an Occupational Psychologist.

Prior to joining Pearn Kandola, Simi worked for The Department of Work and Pensions as a Work Psychologist, where she was involved extensively in designing and delivering assessment and development exercises with Job Centre Plus clients, advisers and managers. Simi has also worked as an independent consultant for both private and public sector organisations, and as a lecturer at Leeds University.