Binna |
 

Last year my colleague, Emma Trenier, and I had our heads buried in political biographies of the then Prime Minister Blair and his Chancellor Gordon Brown. We analysed the descriptions of the two of them and then drew up psychological profiles for them.

I was pleasantly surprised to find, one year on, that our analysis predicted Gordon Brown's plight pretty accurately. The conclusion of our detailed profile said:

"Brown's strengths are considerable, in particular, his analytical skills, his thoroughness, his diligence and conscientiousness. These should not be underestimated. There is a sense in which, given Tony Blair’s personality, these are precisely the qualities that number 10 and the Prime Minister has been lacking.

His biggest challenge, however will be to recreate a sense of unity within the cabinet. The best way Brown has of convincing the British public that he is a man to be trusted will not be through spin or trying to smile more often in public, it will be through the government delivering on its promises and achieving a degree of consistency and not engaging in exciting but politically misdirected adventures. He needs to create a cabinet where the others feel involved and valued. This is easy to say and difficult to do, especially for someone with the profile suggested here.

If he is to change he will need to be persuaded that there is something in it for him, he will need others to give him constructive and positive feedback on his behaviour. However, the change itself will be difficult. From a personality profile point of view it may be very difficult to achieve. If he does not, however, he may quickly lose support amongst those from whom he will need it most i.e. the Cabinet. This difficulty in establishing collaborative relationships with a broad range of people could be his undoing. If he can change, however, this could be his route to becoming and being seen as a truly effective premier."

Brown is not only under pressure and beleaguered he also appears to me to be confused. The Prime Minister's style, deficient as it may be in quite a number of ways, has got him to the top of the political pile. He may not have seen the need to change as a result. What is clear though is that what got him to the top may not be enough to keep him there.

(If you would like a copy of the detailed profile please feel free to email me.)


Keywords:  Personality profiles | Assessment

Category:  Politics and politicians
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