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The candidates themselves referred to the leadership debate as like going for an interview so it seems appropriate to see how Brown, Cameron and Clegg would have done had this been a real selection process for Britain's next boss.

To evaluate the candidates I used our (Pearn Kandola's) Leadership Radar process which breaks leadership down into three broad areas: Thought Leadership (e.g. ideas, vision), Task Leadership (e.g. setting objectives, delivery) and People Leadership (e.g. motivating others, empathy).

The clear winner overall and in all three categories was the Liberal Democrat leader, Nick Clegg. He scored highest in the People category. He connected with the people at many different levels: to the individual questioners, to the studio audience, to his fellow debaters and to the nation watching on TV. He clearly enjoys being in the spotlight and at the centre of attention but there are downsides to this which we need to keep an eye on over the next few weeks. Thought leadership was strong too: on virtually all of the questions he came at the issue from a different angle, displaying originality, freshness and openness to new ideas. His ideas were presented strongly and clearly. His weakest area was Task leadership which was to be expected I suppose given his lack of leadership experience but by focusing on his achievements as a constituency MP in Sheffield he was able to give examples of things that he had seen working and would like to see applied elsewhere.

Brown and Cameron were left in Clegg's wake by this analysis. Brown's vision of Britain was clear but ultimately was one based on negatives: we should fear anyone who suggests cutting public finances; under-performing schools and police forces will be taken over. You don't inspire by generating negative emotions in your followers. Cameron's vision on the other hand was very narrow and vague which he emphasised further by frequently repeating his concerns over the increase in National Insurance.

On the Task front the Prime Minister naturally has the advantage in that he has achievements he can refer to. For Cameron this was his weakest area: he listed few achievements and was not even clear about the specifics of what he would do if he were our next leader. Whilst it wasn't his poorest area, People leadership would have to be Cameron's most disappointing one. He is, by my analysis, someone who is good with other people: empowering, engaging and empathetic. These qualities came through too rarely in the debate. He appeared to be too scripted and too disengaged from the dynamics of the debate itself. His unwillingness to look at the other contestants directly made him appear arrogant if not a little shifty. His refusal to answer the questions about cuts which Brown posed to him on several occasions is the one guaranteed way of appearing untrustworthy- an issue ironically which he chose for his opening address.

Brown on the other hand came across reasonably well even if it did seem at times as if was working a process (Step 1.Look at the questioner; Step 2. Remember their name; Step 3. Smile).

Leaders have to display many qualities, but the great ones are able to combine all three of Thought, Task and People leadership. On this basis therefore you'd have to say that in the first part of this selection process it has been a great start for Clegg, an OK one for Brown and a poor one for Cameron.

Roll on stage two of the selection process.


Keywords:  Leadership | Business psychology | Assessment

Category:  Politics and politicians
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