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Binna | 

Shame is a powerful human emotion which occurs when our self-esteem, social status or social attractiveness is diminished in some significant way.

The feeling of shame draws our attention to those things which threaten our power and standing. In that sense it can be seen as something which helps us to learn and adapt.

The Max Mosley privacy action against the News of the World is a fascinating public example of shame and the response to it.

In publishing the story about his sadomasochistic predilections the News of the World quite clearly wanted to shame the Formula One boss. The typical responses to shame are related to submissiveness, for example avoiding eye contact, hiding. The newspaper must have anticipated a response like this to its lurid headlines.

Instead, Mosley went against the grain. His anger and sense of injustice were so great that instead of withdrawing he did exactly the opposite. He met with all the key people in his organisation to ensure that he retained their confidence. Furthermore, he accepted that what he had done had caused great personal distress to himself and to his family. What he also succeeded in doing though was to make it clear that the acts themselves, whilst unusual, were not necessarily anything to be ashamed of. He therefore appears to be separating the cause of the shame from his self concept. The court case itself may have served as away of demonstrating his feelings about what occurred.

Unsurprisingly, shame is related to a range of mental health problems including depression. Mosley's response, however, displays a high degree of resilience which should mean he will recover from this experience quicker than most people would.






Binna | 

Will the verdict of unlawful killing by the jurors in the inquest into the deaths of Princess Diana and Dodi Fayed end the conspiracy theories and if not, why not?

In 2006, the BBC carried out a poll that showed that nearly 60% of people didn't believe her death was due to an accident. The reason for this is due to what is known as the "major event - major cause" heuristic. In other words, the tendency to assume that when a high profile political or establishment figure dies suddenly it will be due to assassination.

A study carried out by Dr Patrick Lehman of Royal Holloway University of London presented participants with a number of scenarios about the president of a fictional country. In one scenario the president was shot and killed, in another the president was shot and injured, in the third the shot missed completely and in the fourth the president died of an unrelated cause. The participants were more likely to believe in a conspiracy when the president was shot and killed. When there is a major event we seek a major cause. The lone gunman is not a major enough cause for such a significant event and does not provide sufficient explanation for what happened. The same applies to the death of Diana and Dodi. A drunken driver, a speeding car and a tragic accident are not major enough explanations for the death of such high profile figures.

The research also found that some people are more prone than others to believe such conspiracy theories and we can assume the verdict recorded by the inquest will never satisfy them.

Keywords:  Business psychology

Category:  Business psychology
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